Broda Sammy slams lack of unity among gospel musicians


Outspoken Ghanaian musician Broda Sammy says there is no deliberate effort by gospel musicians to support each other’s music.

This, he says, is due to the lack of unity among gospel musicians, which has hindered the growth of the gospel music industry.

Speaking in an interview with GNA Entertainment, Broda Sammy bemoaned the lack of unity in the music industry, which he said was having a negative impact.

‘I would be a great liar if I say there is unity in the gospel music industry. We don’t support each other’s music, and for me, that is very sad.

‘You can’t rely on a fellow gospel musician to help push your music, but considering our style of ministering, this should be easy practice for us all,’ he said.

Broda Sammy added that gospel musicians are often friendly when they meet outside, but internally there are issues.

Regardless of the challenges, Broda Sammy added that he was focused on churning out more hit tunes for gospel music lovers.

Broda Sammy recently dropped visuals of his latest single, ‘
Masei Ho’ which is available across various streaming platforms.

Stream Here: https://youtu.be/5chC-jeTlqM?si=0jrU6YNWTR7lKa83

Source: Ghana News Agency

GTA partners XCINEX Corporation to expand global reach of Ghana’s creative industry


Ghana Tourism Authority (GTA) and XCINEX Corporation, a San Francisco based tech company, have announced a strategic partnership to expand global reach for Ghanaian artists and content creators through a tech platform.

The partnership seeks to revolutionise the way Ghanaian artists and content creators connect with audiences worldwide, by leveraging XCINEX’s innovative new VENUEmobile platform, which is now available on the App Store and on Google Play.

A Statement copied to the Ghana News Agency (GNA) said The VENUEmobile platform would offer a unique and dynamic experience for artists from Ghana to stream their local films and live contents to Ghanaians in the diaspora and their global audience.

That would be done on pay-per-viewer basis, guaranteeing one ticket per-viewer whilst preventing fans from casting the streaming content to any screen or recording it.

‘What is more is that the content creators and artists from Ghana are not required to make any upfront payment to stream on the platform. By pro
viding artists access to VENUEmobile, XCINEX and GTA are facilitating a global stage for local talents,’ the statement said.

Mr. Akwasi Agyeman, Chief Executive Officer (CEO), Ghana Tourism Authority, said the partnership would significantly boost the exposure of Ghana’s rich and diverse cultural heritage.

He said: ‘By showcasing Ghanaian music, dance, and other performing arts on a global platform, the initiative will ignite worldwide interest in Ghana’s tourism and culture.

‘This increased visibility is anticipated to spark a surge in tourism, as global audiences are drawn to explore the vibrant culture they experience through VENUEmobile.’

Mr Agyemang said the organisers and artists preparing for December in GH events would take advantage of the platform to reach a global audience and generate additional revenues.

Mr. Cihan Fuat Atkin, Co-Founder and CEO of XCINEX Corporation, said the agreement promised to generate additive revenue streams for artists in a world where digital access had become key
in providing artists with the tools to reach a wider fan base.

‘This initiative offers a sustainable and innovative way for artists from Ghana to monetise their art and offer inclusivity to their fans worldwide whilst contributing to the overall growth of Ghana’s tourism and creative economy,’ he said.

Source: Ghana News Agency