[INVNT GROUP]™, the Global Brand Storytelling and Marketing Agency Portfolio, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations, campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region

Dubai, United Arab Emirates, Dec. 20, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to partners and clients including PepsiCo (Aquafina, Gatorade, Lay’s, Rockstar Energy), Audi, COP28, Emirates Airline, and more.

The group represents a growing portfolio of complementary disciplines designed to help forward-thinking challenger brands everywhere, impact the audiences that matter, both globally and locally.

[INVNT GROUP] established its presence in the UAE with the architecting of three interactive, award-winning PepsiCo pavilions at Expo 2020 Dubai (2021), which featured activations with hall-of-fame athletes Lionel Messi, Serena Williams, and Usain Bolt, welcoming over 24 Million people across 6 months. The success of the global gathering led to the INVNT-produced launch event of PepsiCo’s Rockstar Energy, a market-first in the region, setting the stage for a series of milestone campaigns and projects including: COP28 in Dubai, Audi’s Investor Gala at the Geneva International Motorshow in Qatar, and the Emirates Airline debut of their industry first, immersive experience employee training platform, MIRA, at the Dubai Air Show.

For COP28, INVNT designed, produced, and project managed a series of activations, seamlessly integrating the traditionally separate Blue and Green Zones into a comprehensive experience at the repurposed Expo city site, accommodating for a daily crowd of 70,000 attendees.

INVNT’s activations at COP28 included:

  • The “Tree of Life”: A world-first, interactive, Artificial Intelligence powered digital art installation and contemporary symbol of environmental sustainability, educating attendees about the key themes and topics of COP28. The AI-generative art experience allowed for individuals to pledge commitment to global environmental sustainability.
  • The Stella McCartney Marketplace: An experience spotlighting product displays and information on the LVMH brand’s unwavering commitment to sustainability and conscious luxury movement.
  • One World One Humanity: A large-scale interactive entertainment performance using human-driven, larger-than-life characters to deliver a narrative inspired by COP28’s central message: “UNITE. ACT. DELIVER”, while celebrating our planetary connection through a unified lens.
  • The CNN x United Nations Foundation Exhibition: An educational immersive experience focusing on the climate crisis’s impact on gender inequality, displaying powerful film and imagery captured by Global South female photojournalists.
  • “Energy for Health” Activation (collaboration between the World Health Organization, Selco Foundation, and UNICEF): An immersive educational experience highlighting the importance of solar energy in delivering medical services to remote regions, showcased through compelling films and innovative technical solutions.

“Our investment across global geographies and the rapidly expanding UAE market, has endowed us with a specialized expertise, where innovative storytelling and technological mastery are not just aspirations but realities. Through projects like COP28, Expo 2020 Dubai, Emirates’ MIRA and others, our global team has immersed itself in the vibrant UAE ecosystem, where technology serves a cornerstone of society – reshaping our social fabric and global economy. We are not mere participants in this transformative era; we are leading the storytelling narratives, that elevate and define brands throughout the region and beyond, on the global stage. Through our commitments to impact driven marketing and audience engagement, we continue to deliver world class experiences, cultivating new strategic partnerships, and offering unparalleled value to our clients, partners, and stakeholders. Our mission is to weave a panoply of global communities, guided by the vision that creativity and technology are the lodestars of our collective future,” said Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

The group has also grown its local partnerships and teams across various business units including INVNT™ the live brand storytelling agency, and INVNT.ATOM™, the digital innovation and Web3 agency based in Singapore. INVNT.ATOM recently launched BZAR™, the group’s patent-pending, self-funded, content-led immersive digital platform, built exclusively for brands and fans.

INVNT.ATOM – in partnership with AWS (Amazon Web Services) and other tech partners – powered the Dubai Airshow debut of Emirates Airlines’ immersive employee experience platform ‘MIRA’, which uses extended reality (iXR) to train new joiners and will revolutionize employee training. VR offers realistic simulations, providing hands-on experience without the physical constraints, enhancing how skills are taught and learned through greater consistency of message, increased engagement, and retention, while offering safe and scalable training environments redefining the future of employee learning.

“In today’s rapidly evolving global landscape, our focus across the group is squarely on engaging both global and local audiences through immersive brand storytelling. We’re not just expanding our reach in the UAE and world at large, we’re redefining frontiers of engagement by creating experiences that resonate universally while honoring local narratives and cultures; inspiring new dialogues, fostering connection, and pioneering alongside brands looking to reach new plateaus of audience engagement. We are committed to pushing the boundaries of what’s possible, challenging everything, and leveraging the power of next-generation creativity and technology to build bridges between diverse communities and creating a truly global impact,” said Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

At the Geneva International Motorshow, INVNT partnered with Audi to produce the Investors Gala and Dealer Event in the National Museum of Doha (Qatar), unveiling the future of automotive innovation, and showcasing the company’s 2024 advancement strategy in the UAE and beyond.

“We are committed to deepening our connections and partnerships with brands, organizations, and the local UAE community. Our team blends global vision with local insights and tactics, ensuring our initiatives resonate meaningfully in the region. This approach allows us to contribute positively to the region’s growth while embracing and learning from its technological ethos and rich cultural heritage,” said Farah Hindiyeh, Managing Director of INVNT Dubai. 

###

ABOUT [INVNT GROUP]
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ is a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai , Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP]™ was established as a growing evolution of the live global brand storytelling agency INVNT™, with a vision to provide engaging, well-articulated, impactful brand stories across all platforms.

The GROUP consists of: modern brand strategy firm, Folk Hero™; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ™; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM™; creative multimedia experience studio, Hypnogram™ITP Live (Any Venue Video, Thunder Audio, In Sync), portfolio of full-service production for live entertainment; and the original live global brand storytelling agency, INVNT.

For more information visit www.invntgroup.com

Attachment

Jhonathan Mendez de Leon
[INVNT GROUP]
Jmendezdeleon@invnt.com

GlobeNewswire Distribution ID 9008009

Community involvement in bushfire management crucial – FONAR


The involvement of community members in strategies to manage bushfires and prevent its devastating effects on environment and livelihoods is crucial, Mr Sumaila Seidu Saaka, a climate and environmental protection expert has underscored.

Mr Saaka who is also the Executive Director of Forum for Natural Regeneration (FONAR), an environmentally focused Non-Governmental Organisation, pointed out that the impacts of bushfires continued to worsen in recent years and local communities’ actors were critical stakeholders in addressing the challenge.

‘Both modern and indigenous knowledge tells us that socio-cultural burning and other forms of local stewardship have played and continue to play fundamental role in establishing and maintaining the fire-independent ecosystems of Northern Savannah Ghana today. Local communities and ethnic groups are therefore critical partners in addressing the bushfire problem,’ he said.

Mr Saaka made these observations during the inauguration and training of Community Bushfire Voluntee
r Squads at Dasang and Kparaboug, two farming communities in the Nabdam District of the Upper East Region by FONAR.

It was part of the implementation of the Farmer Managed Natural Regeneration (FMNR) project being funded by Awaken Trees Foundation of Austria.

Apart from training the squads, they were given wellington boots, rake, hand gloves and cutlasses to empower them with the basic fire-fighting knowledge and skills to educate community members on the dangers of bushfires as well as help prevent, manage, and control bushfires in their respective communities.

Mr Saaka explained that globally it had been recognised that although fire had devastating effects on the environment and economy it was essential in the cultural dynamics of various societies and helped to regenerate the environment.

He said what was worrying was the fact that bushfires were not effectively managed in most instances especially in farming communities leading to adverse effects and several losses of property, lives and contributing
to the negative impacts of climate change currently experienced.

The Executive Director noted that although there was the Control and Prevention of Bushfires Act of 1990, PNDC Law 229, that mandated the various Metropolitan, Municipal and District Assemblies to establish fire volunteer squads to help prevent bushfires, many Assemblies in the region had not complied with the law.

Apart from that, he said, the current bushfire law was not clear and lacked direction to achieve the needed results and called on the government to urgently take steps to review the law to spell out responsibilities of appropriate institutions to strengthen coordination and enforcement.

2 / 2

‘Ghana is likely to miss out on the Sustainable Development Goals especially those relating to the environment and bushfire is one of the major causes because the Assemblies are supposed to develop their plans in line with the SDGs but most of them do not understand them,’ he said.

Assistant Divisional Fire Officer I, Akolgo Awuni, the Nabda
m District Fire Officer, took the squads through functions of Fire Volunteer Squads as spelt out in the PNDC Law 229, to help raise awareness and collaborate with technical services to manage bushfires.

He admonished the community fire volunteer squads to work with lead farmers in their respective communities to help manage bushfires and protect the environment.
Source:Ghana News Agency

AHSAG calls on government to increase NHIS tariffs to cater for utilities


Association of Health Service Administrators, Ghana (AHSAG), has called on government to increase the National Health Insurance Scheme (NHIS) to cater for utilities at health facilities.

A news statement signed by Abulais Yaro Haruna, Public Relations Officer, AHSAG and copied to the Ghana News Agency in Accra said some hospital facilities encountering disconnections from the grid by the Electricity Company of Ghana (ECG), therefore, slowing down operations of healthcare delivery.

It said healthcare services must be prioritised, providing the needed resources to enable smooth delivery and access to healthcare.

‘The economy is driven by Human Resources, however, humans need a healthy system to be productive’, it added.

The statement said there must be a substantial increase in the NHIS tariffs to cater for if utility bills.

It urged the government to review this directives and allow health service providers negotiate realistic tariffs with the National Health Insurance Authority.

‘We believe that this i
ssue needs urgent intervention by government to sustain the operations of health facilities’, it said.

Furthermore, the statement noted the high number of health professionals leaving the country for greener pastures elsewhere.

This poses a major threat to quality healthcare delivery and the attainment of Universal Health Care (UHC) by 2030.

‘We urge the ministry of health to put in place prudent measures to immediately curb the alarming rate of staff attrition in the health sector’.

It encouraged the government to consider granting financial clearance for the immediate recruitment of new staff to address the shortfall in health personnel at various health facilities to sustain quality service delivery.

‘Any further delay may have dire consequences on the health of the fewer health care providers at post, and the entire nation’, it added.

However, it said the Association was committed to providing effective leadership to complement efforts by government and development partners to ensure more targeted r
esource allocation and utilisation to fast track the achievement of UHC.
Source:Ghana News Agency

Atwima Kwanwoma Rural Bank makes strides in the face of challenges


The Reverend Dr Emmanuel James Owusu-Bonsu, Chairman of the Board of Directors of the Atwima Kwanwoma Rural Bank has said the bank made a considerable progress in 2022 despite global economic challenges.

‘We are all witnesses to the fact that the 2022 financial year was a challenging one. Just at the time when we thought we had escaped from the Covid-19 pandemic and its effect on businesses in general, and the banks in particular.

‘Yet again we were hit with geo-political conflict between Russia and Ukraine which has put a burden on economies globally, with Ghana feeling it most,’ he stated.

Rev. Dr. Owusu-Bonsu said this when he presented his report at the bank’s 40th Annual General Meeting (AGM) held at Pakyi No.2 in the Ashanti Region.

He stated that the bank’s total deposits grew from GH?245,714,209 in 2021, to GHS293,938,997 in 2022, recording a 19.63 percentage increase, whilst investment stood at GHS227,427,147 in 2022, as against 2021’s GHS204,082,450, an increase of 11.44 per cent.

The bank’s t
otal assets in 2022, moved up to GHS356,743,095 from GH 300,145,830 in 2021, representing a growth rate of 18.86 per cent, while shareholders’ funds saw an upward growth from GH?42,265,373 in 2021 to GH?48,150,683 in 2022, representing 13.92 per cent growth rate, he said.

Rev Dr Owusu-Bonsu mentioned that profit before tax rose from GH? 7,078,566 in 2021, to GH?9,441,868 during the year under review (2022), recording a 33.39 per cent increment.

He said consequently, profit after tax increased from GH?4,919,808 in 2021 to 6,974,035 in 2022, posting an appreciable 41.75 per cent increment.

The Board Chairman appealed to shareholders to buy more shares to cushion the bank to make it more viable and attractive to prospective customers and maintain its enviable position as leaders in rural banking in Ghana.

Mr. Samuel Bonsu Sekyere, Chief Executive Officer of the bank later told the Ghana News Agency in an interview that the board and management’s strategic policies and programmes continued to keep the bank in
the limelight of rural banking in Ghana.

He said the bank was one of the few rural banks in the country that received approval from the Bank of Ghana to pay dividends to shareholders due to its sterling performance during the year under review.

Mr. Sekyere assured shareholders and customers that the bank was ever reliable and able to meet their needs.

The AGM, which also marked the 40th Anniversary of the bank, saw various personalities being rewarded for their pioneering roles and continuous contributions to the growth and sustainability of the Atwima Kwanwoma Rural Bank.
Source:Ghana News Agency

Consider comments on LGBTQ+ Bill for law beneficial to Ghanaians – Parliament urged


Justice Richard Adjei-Frimpong, a Supreme Court nominee, has urged Parliament to consider all comments on the ‘Promotion of Proper Human Sexual Rights and Ghanaian Family Values Bill, 2022’ and come out with a law that benefits every Ghanaian.

He said that issues come before him as a Judge after the House had taken a decision, ‘and that is where I will apply it to duty by the law as a judge.’

Justice Adjei-Frimpong said this when he took his turn at Parliament’s Appointment Committee to be vetted on Wednesday.

‘…Thank you Honourable Chair, I have followed the debate and the comments and so, my position on it is what the law says. Because as a judge, I must be obedient to the law. ‘Fortunately, the law is in this House, and comments are being made by stakeholders, I expect that this honourable House will consider all the comments and the issues that have come out so that at the end of the day, they will come out with a law which will be of benefit every Ghanaian,’ he said.

Justice Adjei-Frimpong said this
in response to a question asked by Dr Cassiel Ato Baah Forson, the National Democratic Congress Member of Parliament for Ajumako-Enyan-Essiam.

Dr Forson, also the Minority Leader asked if the passage of the law would amount to discrimination against minority sexual groups.

The object of the ‘Promotion of Proper Human Sexual Rights and Ghanaian Family Values Bill, 2022’ is to provide for proper human sexual rights and Ghanaian Family Values proscribe lesbian, gay, bisexual, transgender, queer (LGBTQ+) and related activities.

President Nana Addo Dankwa Akufo-Addo nominated three persons for appointment as Justices of the Supreme Court in November.

The nominees were Mr Justice Henry Anthony Kwofie, a Justice of the Appeals Court; Mr Justice Yaw Asare Darko, a Justice of the Appeals Court and Mr Justice Richard Adjei-Frimpong, also a Justice of the Appeals Court.

The nominations were made by the President in line with Article 144(2) of the 1992 Constitution, subject to the advice of the Judicial Council and
in consultation with the Council of State.

After the vetting, the Committee, which is chaired by Mr Joseph Osei-Owusu, the Second Deputy Speaker and the New Patriotic Party MP of Bekwai is expected to submit a report to the plenary for consideration.
Source:Ghana News Agency

Parliament must ‘slow down’ on lithium deal ratification – Former Chief Justice


Madam Sophia Akuffo, a former Chief Justice, has asked Parliament to ‘slow down’ on the possible ratification of the lithium deal.

She said the deal in its current state reflected the colonial arrangement of mining leases, ‘thus it does not represent the interests of the citizens of Ghana.’

The former Chief Justice asked the legislative arm of government to delay or possibly ‘kick against’ the deal to allow the Government and the concerned groups, including Civil Society Organisations (CSO), to go back to the drawing board to do things a better way.

The 1992 Constitution, under Article 268 Clause one, says, ‘Any transaction, including but not limited to the application for a licence to exploit a natural resource, requires Parliamentary approval.

In view of this legal requirement, Ghana’s first lithium agreement will require parliamentary ratification to take effect.

She made the remarks during the Institute of Economic Affairs (IEA) presentation to professional bodies on the lithium mining lease agreeme
nt between the Government of Ghana and Barari DV Ghana Limited.

‘We have tried this for such a long time; do we have to keep hitting the same thing and expect different results? Why don’t we change the rhythm? We could have been presented with a better agreement. There is an opportunity to change the agreement through parliament before it becomes legally binding.

If there is still work to be done on the agreement, we will tell Parliament to go slow, take your time, avoid the rush, and make sure that this time around we have an agreement that is fit for Ghana, ‘she said.

In the quest to get a better deal for Ghana, the former Chief Justice enumerated several recommendations that should be considered by the Government and parliament alike.

She advocated for a review of the legal and policy framework underpinning mining leases and agreements, saying the current resource governance of the country still reflected the colonial policies in the mining sector

She called for the introduction of a new policy framew
ork for the mining sector to reflect the policy of state ownership of the country’s natural resources instead of the conventional mining leases awarded to foreign companies.

To fully harness both the raw and industrial components of lithium, Madam Akuffo advised the Government to establish a well-structured lithium value chain with state ownership to create more employment opportunities for the people of Ghana.

Mr. Sam Okudjeto, a member of the Council of State and a renowned private legal practitioner, said the Government must provide clarity on the ownership of Barari DV and the role of the Atlantic Lithium Company in the deal.

He also observed a discrepancy in the duration of the deal, saying that while the minister said the deal would last for 12 years, information available on the company’s website said 15 years.

Representatives from various professional groups from industry and academia also shared their thoughts on the agreement.2

Madam Sena Dake, President, Institute Chartered Accountants, said h
er organisation was interested in the financial aspects of the deal, notably the taxes, value addition, and pricing of lithium.
Source:Ghana News Agency