Le KFSH&RC se classe comme marque de soins de santé la plus valorisée en Arabie Saoudite et au Moyen-Orient

RIYAD, Arabie Saoudite, 03 mai 2024 (GLOBE NEWSWIRE) — Le KFSH&RC (King Faisal Specialist Hospital and Research Centre) se classe en tête du secteur de la santé en Arabie Saoudite et au Moyen-Orient, et se distingue pour la deuxième année comme la marque de soins de santé la plus valorisée dans ces régions. Selon les rapports de Brand Finance pour 2024, la marque s’est classée 9e en Arabie Saoudite et 28e au Moyen-Orient. De plus, le KFSH&RC se distingue comme unique hôpital au monde à figurer parmi les dix marques les plus valorisées dans le pays.

Le rapport de Brand Finance révèle que la valeur de marque du KFSH&RC a augmenté de 31 %, dépassant 5,6 milliards de riyals saoudiens, soit l’équivalent de 1,5 milliard de dollars. Cette augmentation est le résultat de l’engagement inébranlable de l’hôpital qui cherche à intégrer les derniers traitements médicaux et technologies, et à fournir des soins médicaux spécialisés conformes aux normes internationales les plus récentes.

M. Muhannad Kadi, directeur des communications et du marketing d’entreprise, revient pour nous sur cette reconnaissance mondiale dont bénéficie le KFSH&RC : « Ce succès illustre parfaitement l’engagement de l’hôpital pour atteindre les normes de qualité les plus élevées et offrir des soins d’exception, et reflète également la valeur importante qu’il offre à ses bénéficiaires. » Il souligne que la position de l’hôpital parmi les dix marques les plus valorisées d’Arabie Saoudite met en évidence non seulement sa rentabilité, mais également l’impact positif des changements en cours dans le secteur de la santé du pays.

Au cours de l’année écoulée, le KFSH&RC a franchi plusieurs étapes importantes qui ont contribué de manière significative à améliorer la solidité et la réputation de son image de marque. Cela inclut notamment la réalisation de quatre expériences révolutionnaires dans le domaine de la médecine spatiale, la réalisation de la première transplantation hépatique entièrement robotisée au monde et le lancement d’un service d’analyse rapide des données de séquençage du génome complet, accessible à tous les bénéficiaires. En outre, le KFSH&RC a célébré le traitement réussi de 100 patients atteints de leucémie lymphoblastique aiguë, preuve de nos capacités médicales avancées et de notre engagement dans les soins aux patients.

Dans la lignée du plan Saudi Vision 2030 et de ses programmes de transformation initiés par Son Altesse Royale, le Prince héritier et le Premier ministre, qui visent à renforcer la position du Royaume sur le plan international et à en faire un centre en matière de soins de santé, le KFSH&RC a été classé comme le meilleur centre médical universitaire au Moyen-Orient et en Afrique. Il s’est également hissé à la 20e place du classement des 250 meilleurs hôpitaux au monde par Brand Finance pendant deux années consécutives, en 2023 puis en 2024. Il figure également dans le classement des 250 meilleurs hôpitaux au monde publié par le magazine Newsweek.

Pour plus d’informations, veuillez contacter :

M. Essam Al-Zahrani, responsable par intérim des affaires médiatiques, 0555254429

M. Abdullah Alown, rédacteur en chef des affaires médiatiques, 0556294232

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KFSH&RC Classificado como a Melhor Marca de Cuidados de Saúde da Arábia Saudita e Oriente Médio

RIADE, Arábia Saudita, May 03, 2024 (GLOBE NEWSWIRE) — O KFSH&RC lidera o setor de saúde do Reino da Arábia Saudita e do Oriente Médio, reconhecido como a marca de saúde mais valiosa nessas regiões pelo segundo ano. De acordo com os relatórios do Brand Finance de 2024, ficou em 9o lugar na Arábia Saudita e em 28o no Oriente Médio. Além disso, o KFSH&RC se destaca como o único hospital do mundo a ser classificado entre as dez marcas mais valiosas do país.

O Brand Finance Report mostra que o valor da marca KFSH&RC aumentou 31%, excedendo 5,6 bilhões de riais sauditas, o equivalente a US$ 1,5 bilhão. Esse aumento é o resultado do compromisso inabalável do hospital em incorporar as mais recentes tecnologias e tratamentos médicos e fornecer atendimento médico especializado que atenda aos mais recentes padrões internacionais.

Refletindo sobre o reconhecimento global do KFSH&RC, o Sr. Muhannad Kadi, Diretor de Comunicações Corporativas e Marketing, comentou: “Esta conquista ressalta a dedicação do hospital em alcançar os mais altos padrões de qualidade e fornecer cuidados de saúde excelentes, bem como o valor significativo que oferece aos seus beneficiários.” Ele enfatizou que a posição do hospital entre as dez marcas mais valiosas da Arábia Saudita não apenas ressalta sua eficácia, mas também o impacto positivo das transformações em andamento do setor de saúde do Reino.

No ano passado, o KFSH&RC alcançou vários marcos notáveis que contribuíram significativamente para a força e reputação da sua marca. Isso inclui a realização de quatro experimentos inovadores em medicina espacial, a realização do primeiro transplante de fígado totalmente robótico do mundo e o lançamento de um serviço rápido de análise de sequenciamento de genoma completo disponível para todos os beneficiários. Além disso, o KFSH&RC celebrou o tratamento bem-sucedido de 100 pacientes com leucemia linfoblástica de células T, um testemunho da nossa capacidade médica avançada e dedicação ao atendimento do paciente.

De acordo com a Saudi Vision 2030 e seus programas de transformação, iniciados por Sua Alteza Real, o Príncipe Herdeiro e o Primeiro-Ministro – que visam melhorar a posição global do Reino e estabelecê-lo como um centro de saúde – o KFSH&RC foi classificado como o melhor Centro Médico Acadêmico do Oriente Médio e da África. Também garantiu o 20º lugar globalmente por dois anos consecutivos, 2023 e 2024, de acordo com o relatório Global Top 250 Hospitals da Brand Finance. Além disso, ele foi classificado entre os melhores hospitais do mundo do 250 Best Hospitals in the World da revista Newsweek.

Para mais informações contate:

Sr. Essam Al-Zahrani, Dirigente Interino de Assuntos de Mídia, 0555254429

Sr. Abdullah Al-Awn, Editor Sênior de Assuntos de Mídia, 0556294232

GlobeNewswire Distribution ID 9110946

Brukum Trawa residents cry over inadequate social amenities


Residents of Brukum Trawa, a rural community near Sekesua in the Upper Manya Krobo District of the Eastern Region, have threatened to boycott the 2024 general election due to a lack of social amenities.

The community members shared their grievances with the Ghana News Agency during an interview, stating that they had been deprived of essential services.

Nene George Sangmortey, the Chief of Brukum Trawa, expressed frustration over the years of neglect by the state in terms of community roads, electricity, and telecommunications networks, which were negatively impacting their lives and farming businesses.

He said vehicles were unable to transport farm produce, forcing the residents to find alternative but difficult methods to move their produce to the market centres.

‘We feel we’re not a part of Ghana, as we have been neglected by successive governments,’ Nene Sangmortey said.

‘Vehicles are unable to ply the road to transport farm produce; when we harvest them, we will have to do everything possible to ma
ke the stuck vehicle move, a situation that is destroying our livelihoods.’

Despite nearby villages being connected to the national power grid and having access to telecommunications, the residents of Brukum Trawa had not experienced any such improvements, the Chief said.

Ms Sarah Awatey, a resident, said the poor road conditions had persisted for years without any signs of improvement, and though residents had attempted to organise communal labour to fix the road, erosion during rainy seasons continued to erode their gains.

She said the community had reached out to the District Assembly for assistance, but to no avail.

‘We have been organising ourselves to construct the road through communal labour, but during rainy seasons, erosion has been affecting the road, and we have called on the district assembly to help us, but to no avail,’ she said.

Pregnant women had had their share of complications when being transported to seek antenatal care, Ms Awatey said, citing instances where some in labour gave birt
h on the road while being conveyed on motorcycles.

Ms Dora Awatey, a trader, said the lack of electricity had led to increased snake bites, forcing people to leave their homes.

‘Due to the absence of telecom reception, it is difficult for companies to contact their customers here,’ she said.

‘And market women who also have to travel from Kumasi, Accra, and other regions to buy farm produce from us will wait for our calls before proceeding and so the network has become a bane to our business.’

Mr John Tetteh, another resident, said they would not support any political party in the upcoming elections if their issues remained unresolved.

‘We have informed the chief that we will not attend meetings if political figures invite us,’ he said.

‘Since we are in an election year, they should provide us with electricity, rehabilitate our road to aid transportation of our farm produce, and fix telecommunications networks, otherwise we will not entertain any campaign here.’

Source: Ghana News Agency

Promoting indigenous leafy vegetables: CSIR engage farmers on participatory germplasm evaluation


Institutes under the Council for Scientific and Industrial Research (CSIR) undertaking the ‘Seed for Resilience’ project, have engaged farmers to update and take feedback on indigenous leafy vegetables production meant to enhance healthy dietary eating.

The Crops Research Institute (CRI) and the Plant Genetic Resources Research Institute (PGRRI) are undertaking the project, which is aimed at ensuring that indigenous leafy vegetables are sustainably produced by farmers and made available to the public as part of efforts to ensure food security in the country.

The project is being funded by the Crop Trust.

Over the last two years, 20 assertions each of amaranth (Aleefu), Corchorus (Ayoyo) and Hibiscus (Sule) had been supplied by the CSIR-PGRRI to the CSIR-CRI to research and multiply them.

The selections are now being multiplied to be supplied back to the farmers for planting.

Dr. Daniel Ashie Kotey, Director of CSIR- PRRIG, at the Seed for Resilience germplasm user group feedback and Review workshop at F
umesua near Ejisu in the Ashanti Region, noted that, these vegetables were important and constituted essential sections in the diets of Ghanaians.

Farmers, agricultural officers and researchers drawn from Barekese and Boadi attended the workshop, which gave updates and the way forward of the project.

Indigenous leafy vegetables according to Dr Kotey, were important for combating climate change and promoting healthy diet, food and nutrition security in the country.

He said although they were essential in nutrients like iron, phosphorus, zinc and folic acid, the focus had always been on exotic vegetables with some people throwing away these vegetables in favour of the exotic vegetables.

This had been a great concern to the research institute because some of these crops (indigenous leafy vegetables) have developed their unique characteristics over a period and suited to Ghana’s agricultural system.

Dr. Kotey indicated that the diversity researchers were bringing and evaluating with the farmers contained use
ful genes that tolerated pests and diseases, saying farmers did not have to spray against these pests and diseases.

Dr. Patricia Pinamang Acheampong, Principal Research Scientist, CSIR-CRI, assured Ghanaians of researchers’ steadfast actions in making the diversity of useful indigenous leafy vegetables available to farmers for cultivation in a very sustainable manner to the benefit of themselves and the public.

She said these crops were very useful in combating many health challenges citing roselle, as one which had become popular for its use for the ‘Sobolo drink’.

Dr. Acheampong pointed out that, one main challenge by farmers in the peri-urban areas where these vegetables are mostly grown had been land acquisition.

According to her, these leafy vegetables were cultivated in lowlands and these same lands were being filled for building purposes, so it normally becomes impossible for continuous cropping in these areas.

Professor Moses Brandford Mochiah, Director, CSIR-CRI, called on the government and pol
icymakers to prioritize national funding for the PGRRI, which was dedicated to germplasm (genetic resources such as seeds, tissues and DNA sequences that were maintained for plant and animal breeding purposes, conservation and utilization goals.

Source: Ghana News Agency

GRIDCo Ladies Association donates to Novati Catholic Hospital


The Ghana Grid Company (GRIDCo) Ladies Association (GRIDLASS) has donated some essential medical supplies to the Novati Catholic Hospital in Sogakope, in the Volta Region.

The items were medical consumables, clothing, bedding, sanitary pads, and other relevant supplies for the Maternal and Children’s wards.

Madam Azara Amadu, the President of the Association said that the donation was to support the health facility following the devastating flooding of GRIDCo’s 161kV substation and surrounding areas due to the spillage of the Akosombo Dam, last year.

She mentioned that the Association members, with support from GRIDCo’s Management, Staff, GRIDLASS Executive, were able to raise funds to procure the items.

Madam Amadu indicated that ‘the initiative did not only exemplify GRIDLASS’s commitment to GRIDCo’s core value of ‘CARE’ but also underscores their dedication to professionalism and societal well-being.’

Dr. Kwesi Djesi, the Clinical Coordinator of the Novati Catholic Hospital received the items and exp
ressed heartfelt gratitude on behalf of the entire hospital staff.

‘We’re very grateful for the donation we had from GRIDLASS. This showed that they’ve been thinking about the welfare of the people. The flood situations really had negative impacts on the facility and these items we received today would also help us to continue our work,’ he explained.

Dr. Djesi shared poignant accounts of the facility’s struggles in the aftermath of the floods, revealing that the hospital would have generated a little over GHC 1.3 million revenue in two months if the floods had not ravaged the facility.

He however appealed for continued support from corporate Ghana.

Source: Ghana News Agency

GTA organises ‘Feast Ghana’ to commemorate Workers Day


The Ghana Tourism Authority (GTA) has organised the ‘Feast Ghana’ to commemorate this year’s May Day celebration in Accra.

The event, which was to give Ghanaian workers a treat of authentic Ghanaian food and entertainment, was organised in partnership with the Public Service Workers Union (PSWU) of the Trade Union Congress, the Queen Mothers Foundation and the Ministry of Food and Agriculture Feast Ghana, part of Ghana Cares Obaatanpa project, aimed at promoting Ghana’s local food and showcasing Ghana’s cultural diversity, and resuscitating the tourism and hospitality sector.

It was on the theme: ‘Flavours of Ghana, Celebrating Ghana’s Cultural Diversity through Food.’

Mr Akwasi Agyemang, Chief Executive Officer, GTA said ‘Feast Ghana’ was to display indigenous Ghanaian dishes and elevate Ghana’s special culinary, culture and tradition.

The initiative, he said, would help tourists appreciate Ghana’s cultural dimension by virtue of food, adding that it was also aligned to the ‘May day’ celebration in reco
gnition of the hard work of all sector players.

Mr Agyemang appealed to Ghanaians to embrace and support the ‘Feast Ghana’ campaign to promote Ghana’s locally made food, cultural heritage and tradition.

Mr Jones Aruna Nelson, Director, Corporate Affairs, GTA, indicated that ‘Feast Ghana’ was a unique opportunity to promote Ghanaian foods, traditional dressing, dance and language.

He said the event plays a significant role in educating Ghanaians to patronise locally made foods.

‘We will continue to elevate ‘Feast Ghana’ to promote culinary diversity for Ghanaians to understand the health benefits of eating locally made foods because it contains good nutrients for the body,’ he added.

The event showcased Ghana’s local foods, emphasising unity, diversity and the vibrant spirit of Ghanaians.

Source: Ghana News Agency