Day: October 6, 2022

Largest independent insurance brokerage and consulting group evolves its employee benefits business to better meet client needs

KANSAS CITY, Mo., Oct. 6, 2022 /PRNewswire/ — Lockton Companies, the world’s largest independent insurance brokerage and consulting group, announced today an evolution in its business as its employee benefits practice has become Lockton People Solutions.

Lockton’s People Solutions practice consists of solutions supporting our clients in the areas of employee experiences and engagement, total rewards and benefits, and measurement and management of their programs.

“How we talk about our business needed to evolve to better reflect today’s changing marketplace and how we advise and support our clients,” said Tom Schaffler, Lockton’s People Solutions Executive Committee Chairman in the U.S. “More than simply managing benefits programs, employers around the world need help engaging their workforce, recruiting and retaining talent, and driving efficiency for their business. Lockton People Solutions better reflects how we help our clients achieve these goals.”

The launch of Lockton People Solutions comes at a time when the way people work is being challenged, and employers are under increasing pressure to attract and retain their talent. Companies must now not only offer compelling benefits packages but also create positive employee experiences and drive engagement, understanding and satisfaction. And they must do this while continuing to find efficiencies.

Lockton’s People Solutions practice helps organizations become more successful and make people’s lives better by delivering a suite of solutions to meet the needs of companies operating in today’s environment. For more information about Lockton’s People Solutions practice and the suite of capabilities within, visit www.lockton.com or reach out to your local Lockton office.

What makes Lockton stand apart is also what makes us better: independence. Lockton’s private ownership empowers its 9,500+ Associates doing business in over 125 countries to focus solely on clients’ risk, insurance and people needs. With expertise that reaches around the globe, Lockton delivers the deep understanding needed to accomplish remarkable results.

For 14 consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.” Lockton was named among the 2021 Best Managed Companies by Deloitte and the Wall Street Journal, a program that recognizes excellence and honors private companies for their strategy, execution, culture, and financials. For more information, visit www.lockton.com.

Video – https://mma.prnewswire.com/media/1914729/lockton_people_solutions__Original.mp4
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– الفيديو المليء بالحركة يجمع نجوم كرة القدم العالميين يؤدون حركة “الكوبري الملكية” “ Nutmeg Royale “ ، معلنًا عن ولادة فلسفة علامة بيبسي الجديدة التي سترسم شكل جميع حملاتها الدولية المستقبلية

6 أكتوبر،/PRNewswire/ — #خليك_عطشان – أعلنت بيبسي اليوم عن إطلاق حملة “خليك عطشان”، وهي فلسفة العلامة الدولية الجديدة، من خلال طرح فيديو دعائي تشويقي (الرابط) عن فيلمها المقبل لكرة القدم بعنوان “ Nutmeg Royale “، من بطولة نجوم كرة القدم ليونيل ميسي ورونالدينيو وبول بوغبا. وتشير الحملة الجديدة إلى التعطش الكبير والمستمر للحصول على نتائج ممتعة ومشوقة وغير متوقعة، وهي عنوان لرسالة علامة بيبسي الجديدة المبتكرة، والتي سترسم معالم جميع برامجها الدولية المستقبلية.

يشار إلى أن “ خليك عطشان ” مستوحاة من “ جيل متعطش “ ، للفضول وحب الاطلاع، ولذلك فهي تكرّم وتحتفي بمن يتبعون شغفهم لخوض تجارب مشوقة وغير متوقعة. إن هذه الحملة هي عبارة عن طريقة تفكير مشتركة بين العلامة والمستهلكين، وسوف يتم تنفيذها من خلال مجموعة من التجارب والمحتوى عبر المنتجات والاهتمامات والغايات مثل كرة القدم والموسيقى.

ولتوضيح فكرة حملة “خليك عطشان”، طرحت بيبسي الفيديو الدعائي لفيلمها المقبل “ Nutmeg Royale ” الذي يتمحور حول كرة القدم، ويعرض الفيديو الجديد بعضًا من أمهر الحركات في عالم كرة القدم وأكثرها حنكة، ويلقي الضوء على حجم الإثارة والتشويق الناتج عن الحركة والأشياء المذهلة والمفاجئة التي قد تحدث حين يجتمع أنجح لاعبي كرة القدم في العالم معًا. 

إن حركة “ nutmeg ” أو “الكوبري”، تتطلب الكثير من الثقة والمهارة ودقة التوقيت، وهي مزيج بين التقنيات التقليدية والأسلوب الحرّ، إنها خدعة خاصة بالمغامرين، الذين يتعطشون للإثارة في عالم كرة القدم. ويظهر الفيديو الدعائي ميسي ورونالدينيو وروغبا يلعبون بشيء سيلاحظه فقط مشجعو كرة القدم دقيقو الملاحظة. وتكريمًا لقميص بيبسي لكرة القدم لسنة 2002 الشهير، فمن المقرر أن يتضمن إعلان هذا العام مجموعة من هذا القميص، في إشارة إلى تأثير العلامة العريق وغير المسبوق في ثقافة كرة القدم.

وتعليقًا على إطلاق الإعلان في المنطقة، قال  غوستافو رينا، المدير الأول للتسويق العالمي لدى علامة بيبسي: “لطالماكانتثقافةالشبابهيالشعلةالتيتغذيعلامةبيبسي،سواءعلىمستوىابتكارالمنتجاتأوالاستفادةمنالأشياءالتيتحركالثقافاتلتقديمتجاربترفيهيةغيرمسبوقة،و“خليكعطشان” هيبمثابةتعهدمنّابالاحتفاءبالرغبةالدائمةلتحديماهومعتادوقضاءوقتممتع،وهيكذلكوسيلةلترسيخالعلاقةالقويةالتيتجمعنابالمستهلكينمنخلالاهتماماتناالمشتركةبأشياءمثلكرةالقدموالموسيقىوالتجاربالفريدة،وبالطبع،الاستمتاعبمذاقأفضلكولا“.

وقد بدأت الأسواق من حول العالم بإطلاق حملاتها المحلية في إطار حملة “خليك عطشان”، وجميعها ترد في سياق الركائز الثلاثة للحملة المتمثلة في السعي وراء التشويق والمفاجآت لإشباع الفضول. ففي أواخر العام 2021، أطلقت علامة بيبسي في مصر أول حملة تحت شعار “خليك عطشان”، من بطولة نجم كرة القدم المصري العالمي محمد صلاح، والذي احتفل بالتعطش لبلوغ النجاح.  وتضمنت الحملة إعلانًا وعرضًا مذهلًا ثلاثي الأبعاد على مبنى مجمع التحرير في القاهرة. كما كانت بيبسي في أمريكا اللاتينية في طليعة مقدمي الحملة الجديدة في مارس 2022، حيث احتفت الحملة المحلية بتراث المنطقة العريق في مجال الطعام، مع التركيز على الاستمتاع بالوجبات وتشجيع الناس على الخروج عن المعتاد وتجربة أحاسيس ومذاقات جديدة.

ترقبوا قريبًا إطلاق فيلم Nutmeg Royale ، والكثير من المفاجآت الرائعة والمشوقة من بيبسي خلال الأسابيع المقبلة. يمكن للمشجعين المشاركة في الحوار عبر الإنترنت من خلال متابعة الهاشتاق #خليك_عطشان #THIRSTYFORMORE ، #PepsiNutmeg  ، @PepsiGlobal

للاستفسارات الإعلامية:

pepsicomediarelations@pepsico.com

نُبذة عن بيبسيكو:

يستمتع المستهلكون بمنتجات “بيبسيكو” بواقع مليار مرة في اليوم في أكثر من 200 دولة ومنطقة حول العالم. وسجلت الشركة العالمية نتائج مميزة في عام  2021  بصافي إيرادات بلغ 79 مليار دولار أمريكي بفضل محفظة منتجاتها المتنوعة من المأكولات الخفيفة والمشروبات المنعشة، والتي تتضمن “ليز” و”دوريتوس” و”شيتوس” و”جاتوريد” و”بيبسي كولا” و” “ماونتن ديو” و”كويكر”، و”صودا ستريم”. وتشمل منتجات “بيبسيكو” تشكيلة واسعة من المشروبات والمأكولات الشهية، وتتضمن علامات تجارية رائدة يحقق كل منها مبيعات تجزئة سنوية تقدر قيمتها بأكثر من مليار دولار أمريكي .

وتمارس بيبسيكو أعمالها انطلاقًا من رؤيتها الطموحة بأن تكون شركة رائدة عالميًا في تقديم الأغذية والمشروبات اللذيذة، من خلال الفوز عبر استراتيجية “بيبسيكو الإيجابية” pep+ ، التي تمثل استراتيجية تحول شاملة، تضع الاستدامة في صميم أعمال الشركة من أجل خلق قيمة مشتركة وتحقيق النمو عبر العمل بطريقة آمنة تجاه الكوكب وإلهام التغيير الإيجابي لكوكب الأرض وسكانه. و تتوفر المزيد من المعلومات على الموقع الإلكتروني  www.pepsico.com .

الصورة –  https://mma.prnewswire.com/media/1910326/Pepsi_NUTMEG_ROYALE.jpg 

– The action packed trailer features the global football sensations in a “Nutmeg Royale”, bringing to life a new Pepsi brand philosophy that will shape all future international campaigns –

LONDON, Oct. 6, 2022 /PRNewswire/ — #THIRSTYFORMORE – Today, Pepsi^® has announced the launch of ‘Thirsty For More’, a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film ‘Nutmeg Royale’ starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.

Inspired by ‘Generation Thirsty’ – a tribe of individuals with a curious mindset – ‘Thirsty For More’ will celebrate and reward those who pursue their curiosity to experience the exciting and unexpected. The new campaign is a shared mindset between the brand and its consumers and will come to life through a range of experiences and content across product, passions, and purpose such as football and music.

To showcase the ‘Thirsty For More’ mindset, Pepsi has teased its upcoming ‘Nutmeg Royale’ football film. With football’s craftiest move at its core, the epic new trailer highlights the thrill of the action and unexpected possibilities that occur when you bring the world’s most accomplished footballers together. A nutmeg move requires confidence, skill and impeccable timing. A fusion of traditional technique with freestyler swag, it’s a trick reserved for the risk-takers who are thirsty for the rush of the game. The first look also features Messi, Ronaldinho and Pogba sporting something that eagle-eyed football fans may recognize. Paying homage to the iconic 2002 Pepsi football jersey, this year’s ad is set to feature the retro kit as a nod to the brand’s long and unparalleled impact on football culture.

Speaking on the new campaign, Pepsi’s Senior Director, Global Marketing, Gustavo Reyna said: “At Pepsi, our brand DNA has always been fueled by youth culture – whether that’s being at the forefront of product innovation or tapping into what moves culture to shape our epic entertainment experiences. ‘Thirsty for More’ is our commitment to celebrating the never-ending desire of those who challenge the expected and want to have fun, while driving deeper connections with our consumers through a shared passion for things like football and music, unique experiences and of course, the best tasting cola.”

Markets across the world have already started to launch local campaigns under ‘Thirsty For More’ – all following the exciting and unexpected narrative of pursuing curiosity across the three key pillars of the campaign. In late 2021, Pepsi in Egypt launched its first campaign under ‘Thirsty For More’, fronted by Egyptian global football star, Mohamed Salah, that celebrated the desire of having a thirst for success. The campaign included an ad and an impressive 3D mapping stunt on the Tahrir Complex building in Cairo. Pepsi in Latin America has also been among the first to introduce the new campaign in March 2022. The local campaign championed the region’s rich heritage with food, focusing on the enjoyment of meals, encouraging the public to get off auto-pilot and experience new sensations and flavors.

Stay tuned for the launch of Nutmeg Royale and more exciting, unmissable drops from Pepsi in the coming weeks. Fans can join the conversation online by following #THIRSTYFORMORE, #PepsiNutmeg and @PepsiGlobal.

FOR MORE INFORMATION, CONTACT:
pepsicomediarelations@pepsico.com

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

Photo – https://mma.prnewswire.com/media/1910326/Pepsi_NUTMEG_ROYALE.jpg

The Zurich-based 1291 Group has opened its 14th unit in Dubai. The team in Dubai, which will initially consist of seven members, will offer its services to wealthy families who are increasingly seeking cross-border advisory services.

ZURICH and DUBAI, UAE, Oct. 6, 2022 /PRNewswire/ — Just over a year after opening its Geneva unit, the 1291 Group has opened another branch. Seven of the Group’s 90 employees have been working at the new Dubai unit for a few weeks. According to Group Chairman Marc-André Sola, the decisive factor in the choice to open the new branch was the developments in international wealth management: ‘A global migration of wealthy families is currently taking place. Our focus is on protecting these families and their assets.’ By setting up a unit in Dubai, the Group has been able to ensure that the needs of its customers can be best met in the long term. Sola has moved to Dubai with his family and is taking over as manager of the new branch, showing just how much he believes in this new unit.

‘Dubai offers stability, modern infrastructure, first-class schools and is highly tolerant of different religions and nationalities,’ says Sola. Thanks to these qualities, the Emirate hub is increasingly becoming a centre for international wealth management: ‘Many of the families moving to Dubai are from other countries and require not only financial advice, but also multi-jurisdictional planning.’ This involves topics such as asset protection, inheritance regulation, and even taxes. Although individuals do not pay income tax in the UAE, families from other countries often face complex tax issues, such as withholding taxes on dividends or inheritance taxes on assets located in the US or the UK. Thanks to collaborations with leading Swiss banks and international wealth managers, these clients can be offered advantageous tax solutions for 54 different countries.

Full licensing, strengthening partnerships, expanding the team

When opening the new unit, the 1291 Group was able to draw on the experience it has gained in recent years. ‘We have already been active in the Dubai Multi Commodities Centre (DMCC) since 2018 and have been able to familiarise ourselves with the situation there and forge many important relationships,’ says Sola. After four years, the time has now come to take the next step and invest more in the unit. With the establishment of the new fully licensed company in the Dubai International Financial Centre (DIFC), the 1291 Group now has two units in Dubai.

With this increased presence in Dubai, the 1291 Group, which was founded in 2000, aims to further drive its global growth.’We want to establish new partnerships with key local players and strengthen existing partnerships so that our range of services becomes even broader and more attractive,’ says Sola.In order to be able to implement this growth strategy, the 1291 Group is also employing more staff in Dubai, with the team soon being expanded from seven to 12 members.

Media contact:

Rent a PR  – Brigitte Kaps
Email: mail@rentapr.ch
Mobile: +41 79 289 20 42

Address:

1291 Group Ltd.
Office 1102D, Burj Daman
Dubai, United Arab Emirates
Tel: +971 4 554 7135

About 1291 Group AG

1291 Group Ltd is a global financial services company offering bespoke wealth protection plans to individuals and investment professionals. The company was founded in 2000 and provides private wealth solutions in 13 countries. More information is available at www.1291group.com

Photo – https://mma.prnewswire.com/media/1913821/1291_Group.jpg
Logo – https://mma.prnewswire.com/media/1913820/1291_Group_Logo.jpg