‫OPPO  تجتاح المحافظات اللبنانية عبر UPFRONT ، مطلقة حملتها الاعلانية لنهاية عام 2022

بيروت, 24 ديسمبر / كانون أول 2022 /PRNewswire/ — تستغل اغلب الشركات الكبيرة موسم نهاية السنة للترويج لخدماتها ومنتجاتها، وتعتبر اللوحات الاعلانية الخيار الأذكى لذلك، من هنا كان توجه OPPO لاطلاق حملتها الاعلانية لنهاية عام 2022 في لبنان بالشراكة مع شركة UPFRONT الاعلانية.

OPPO X UPFRONT OOH CAMPAIGN

حملة اعلانية حدودها لبنان

نتفق على ان العشوائية لا يمكن أن تنجح في هذا القطاع، فالتخطيط الإستراتيجي هو   القاعدة الاساسية التي تؤدي   الى نجاح حملات اللوحات الاعلانية لتتمكن من إيصال رسالتها للمتلقي. وهذا كان الهدف الأساسي لشركة   UPFRONT  الاعلانية التي نالت هذه الحملة الضخمة بجدارة لتغطي المحافظات اللبنانية السبع .

ويعلق المدير التنفيذي لشركة UPFRONT ايلي الاشقر على الحملة الاعلانية بقوله: ” نحن على ثقة ان هذه الحملة هي من أقوى الحملات الاعلانية قي لبنان لعام 2022 واضخمها، كونها جالت المناطق اللبنانية كلها دون استثناء وعلى امتداد ال7 محافظات بدءاً من محافظة بيروت، وجبل لبنان، النبطية والجنوب مروراً بالبقاع وبعلبك وصولا لمحافظتي الشمال وعكار .”

هاتف يستحق استراتيجية اعلانية مميزة

ركزت حملت OPPO  لنهاية عام 2022 على هاتفها رينو 8 الذي اطلقته الشركة في شهر يوليو، والذي يمتاز بمواصفات عالية لبت فيه الشركة المتطلبات الاساسية مواكبة التطور.

يتميزالهاتف بكاميرا 50 ميغابكسل خارقة، 8 جيجا بايت رام، وبطارية ضخمة بسعة 4500 ميلي امبير.

وبما ان الهاتف ذي مواصفات عالية الجودة، كان لا بد من انتقاء حملة اعلانية مدروسة على مستوى لبنان، تنفذ وفقاً لعدد السكان وتوزعهم على السبع محافظات مع الاخذ بعين الاعتبار اختيار اللوحات التي تشهد حولها اكتظاظاً حركياً وسكنياً.OPPO X UPFRONT OOH CAMPAIGN

من هنا كان توجه UPFRONT لاتباع استراتيجية التغطية الشاملة للمناطق اللبنانية بناء على التوزع السكني، اذ تم تنسيق توزيع اللوحات الاعلانية بشكل استراتيجي ذكي يستهدف فيها المناطق المكتظة لضمان وصول الحملة الى اكبر عدد من المستهدفين الفعليين.

Oppo :” نحن فخورين بهذه الانجازات”

ويضيف المدير الاقليمي لشركة OPPO : “العالم كما كنا نعرفه قد تغير بالكامل في العامين الماضيين. وخلال مسيرتنا الطويلة واجهنا التحديات كما استغلينا الفرص .

وباعتبارها شركة تقنية، أصبحت OPPO أكثر وعياً بمسؤوليتنا عن خلق عالم أفضل للناس من خلال ابتكار كل ما هو جديد تلبية لاحتياجات المستخدم والسوق الحقيقية .

و من هذا المنطلق، خطت OPPO خطوات كبيرة في أوائل عام 2022 في إطار جهودنا لتوسيع حجم السوق لدينا، وتطوير تقنية رائدة، وتقديم منتجات تغير قواعد اللعبة.

في الربع الأول من عام 2022، حافظنا أيضًا على مكانتنا كرابع أفضل شركة للهواتف الذكية مبيعًا في العالم، بحصة سوقية إجمالية تبلغ 9٪.

نحن فخورون للغاية بما قمنا بانجازه، ونحن فخورون أكثر بالمنتجات المذهلة التي ساعدت في تحقيقها. “

Photo – https://mma.prnewswire.com/media/1974108/OPPO_X_UPFRONT_1.jpg
Photo – https://mma.prnewswire.com/media/1974107/OPPO_X_UPFRONT_2.jpg

Global C-Pop Artist Tia Lee (Lee Yu Fen) Launches First Remix of “Goodbye Princess” in Collaboration with Superstar DJ Duo NERVO

HONG KONG SAR – Media OutReach – 24 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, fashion icon and film and television actress, today released a remixed version of “Goodbye Princess” in collaboration with NERVO – an Australian DJ duo comprising twin sisters Olivia and Miriam Nervo – who are the all-time top-ranking female DJs in the world and have come onboard the #EmpowerHer movement following the campaign’s overwhelming success.

This follows the breakthrough success of Tia’s “Goodbye Princess” music video (MV), which achieved over 1 million views on Youtube within 10 hours after its worldwide premiere. As of now, “Goodbye Princess” has garnered over 73 million views on YouTube in just two weeks. The overwhelming response underscores the borderless resonance of both the song and #EmpowerHer’s ‘Female Empowers Female’ message, marking the success of the global female empowerment campaign. Goodbye Princess” NERVO Remix – A New Musical Expression of Strength and Empowerment

NERVO has written and produced hits for global superstars such as Kylie Minogue, Ke$ha, The Pussycat Dolls, Afrojack, Steve Aoki and Armin Van Buuren – even winning a Grammy Award for writing ‘When Love Takes Over’ for David Guetta and Kelly Rowland. However, their first love has always been electronic dance music (EDM); their repertoire of chart-topping hits and critically acclaimed debut album has established themselves as one of the biggest dance acts in the business.

In signature style, NERVO’s remix of “Goodbye Princess” turns the song’s tempo up and deftly weaves together multiple synth layers over Tia’s crystalline vocals, musically describing a fierce call to action for female empowerment and reflecting Tia’s bold, brave and resilient spirit. The result is a fast-paced, heart-pumping number reminiscent of mid-90s to early 00s discothèques, elevating the already energetic song into a defiant anthem that celebrates inner strength.

“We’ve had a long history working with Asian pop stars so we jumped at the opportunity to remix Tia’s great tune! ‘Goodbye Princess’ is already such a memorable song with a powerful message about empowerment, but we wanted to make the production a bit crunchier for the real dance music fans. We hope everyone loves it as much as we do!” said Olivia and Miriam Nervo.

A remixed version of “Goodbye Princess” in collaboration with DJ NERVO

The Power of #EmpowerHerDance Inspires Awareness Through Dance

The release of the “Goodbye Princess” remix is expected to add further fuel to the global #EmpowerHerDance challenge, which was inspired by Tia’s original single and has taken TikTok by storm. International female dancers and prominent influencers around the world have covered the signature dance of “Goodbye Princess” on the platform, creating more awareness around the #EmpowerHer campaign – one of the biggest initiatives in the world supporting female empowerment.

Hannah Balanay in Australia was the first to cover the song’s distinctive choreography with the signature ‘goodbye’ hand wave, followed by Judah Metu-Teakura in New Zealand, Jlou in Hong Kong, Leen Mohammed from the Middle East, Evie Meg in the UK and Salice Rose of South America. Over 1 million people have viewed their dance videos to date, and new covers are being posted on the platform every day under the #EmpowerHerDance hashtag as more step up for the cause.

Under the #EmpowerHer campaign, for every viewing benchmark hit for the “Goodbye Princess” MV, a donation will be made to selected beneficiaries of the campaign, up to a maximum total of HKD3.8 million. This figure was chosen for its significance for the upcoming International Women’s Day, which falls on the 8th of March 2023. Tia herself has already started the ball rolling by selecting Teen’s Key as the First #EmpowerHer Beneficiary Organization.

The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally Within a Month

Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention.

The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.

The “Goodbye Princess” MV and full pre-campaign series with complementing fashion videography can be watched on Tia’s social media channel.

Beyond her music, Tia has also advocated for female empowerment in beauty and fashion. She has joined many A-listers such as Justin Bieber and Alicia Keys on the covers of popular magazines such as Vogue and ROLLACOASTER, and has used these illustrious platforms to spread her message of inner strength and empowerment – as well as to inspire other women with her story, which is built on a strong foundation of persistence, hard work, and self-belief.

Official press materials:

First Remix of “Goodbye Princess” in Collaboration with DJ NERVO: https://youtu.be/ebhtJqtx9vI
#EmpowerHer Campaign Concept Video: https://youtu.be/gK7ldOO1wAM
GOODBYE PRINCESS” Music Video: https://youtu.be/VwxtUuZYsuY

https://weibo.com/1396928042/MiMX0oPdI

GOODBYE PRINCESS” Single Cover: https://www.instagram.com/p/Clxu8nWNdOE/

https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431 (for downloading)

 

“GOODBYE PRINCESS” MV Pre-Launch Campaign Animation and Motion Image Episodes: https://www.youtube.com/playlist?list=PLMEhj-AvvXvBIjICUGgQQPYXfJNnbV-VG
ROLLACOASTER UK Cover: https://www.instagram.com/p/ClUA1Swtnyk/

https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431 (for downloading)

Vogue Hong Kong「The Voice」Cover: https://www.instagram.com/p/Ck7_neKsh_w/

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:

Instagram @leeyufen: https://www.instagram.com/leeyufen/

YouTube: https://www.youtube.com/@tialeeofficial/

Facebook: https://www.facebook.com/leeyufentialee/

Weibo: https://weibo.com/u/1396928042/

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, fashion icon and film and television actress. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact: 

global@redhill.asia

+852 60777342 | +852 93793045

UNICEF Ethiopia Humanitarian Situation Report No. 11 – November 2022

Ongoing deterioration of livelihoods in the drought affected regions of Ethiopia continues to result in negative coping mechanisms of communities; incidents of gender-based violence (GBV) are affecting the lives of millions of women and adolescent girls.

In November 2022, UNICEF supported 60,000 people through child protection interventions including mental health and psychosocial support, family tracing and reunification and alternative care services for unaccompanied and separated children (UASC) and prevention and response to violence, including GBV.

In Borena zone, Oromia, UNICEF provided 10 Emergency Drug Kits (EDK) and expanded provision of essential health services to drought affected communities.

UNICEF provided financial support for shock responsive cash transfers through the government-led rural Productive Safety Net Programme (PSNP) for drought affected families, covering the needs of 64,315 households.

UNICEF-procured 1.4 million doses of routine vaccines reached Tigray, which will help vaccinate an estimated 50,000 children.

Situation in Numbers

29.7 million

people in need (2022 HNO)

15.7 million

children in need of humanitarian assistance (CSA)

4.51 million

Internally Displaced People (IDPs)

878,027

pending and registered refugees (UNHCR, 31 October 2022)

Funding Overview and Partnerships

UNICEF’s Humanitarian Action for Children (HAC) 2022 currently requires US$532.3 million to meet the critical humanitarian needs of children, adolescents, women, and men in Ethiopia. This represents an increase of over US$281 million from 2021 primarily due to the situation in northern Ethiopia, increased needs due to climatic shocks including severe drought, failed harvests, public health emergencies, and deepening food insecurity across the country. To date, US$253.1 million has been received towards the appeal, representing, with the carry forward from 2021, only 48 per cent of the required needs to reach children and their families with critical lifesaving support.

Within the appeal, funding dedicated to the Northern Ethiopia Response Plan is budgeted at US$223.4 million and fully incorporated in the HAC. Furthermore, due to the severe drought that has impacted 24.1 million people across four regions, another US$202.9 million within the HAC has been dedicated to the drought response. UNICEF appeals for support to close the remaining gaps and to ensure that children and their caregivers receive lifesaving support.

UNICEF expresses its sincere gratitude to the many donors who have already provided critical support towards UNICEF’s HAC, including Australia, Canada, Central Emergency Response Fund (CERF), China, Denmark, European Civil Protection and Humanitarian Aid Operations (ECHO), Finland, France, Germany, Japan, Ireland, Italy, Norway, Sweden, Switzerland, UK Aid, United Arab Emirates, USAID, Ethiopia Humanitarian Fund (EHF), Children’s Investment Fund Foundation (CIFF) and private sector donor contributions through UNICEF National Committees

Situation Overview and Humanitarian Needs

The deteriorated livelihood situation in the drought affected regions has continued to cause people to resort to negative coping mechanisms, and gender-based violence (GBV) is affecting the lives of millions of women and adolescent girls. The data from West Guji zone Bureau of Women and Children Affairs office, collected from 10 drought and conflict affected woredas shows that 293 children were exposed to child marriage over the last three to four months. In addition, there are increased reports of children fleeing from their villages and crossing the border to Kenya, Djibouti and Somaliland, primarily from East Hararghe and Borena Zones of Oromia region, to avoid impact of the current climate shock.

As of 14 December 2022, 669 cholera cases have been reported including 24 deaths. Close to 743,000 people are at high-risk in the eight woredas. Of the total 669 cholera cases, 191 IDPs have been affected in five woredas of Bale zone (Harena Buluk, Berbere, Delo Mena, Gura Damole and Meda Welabu), one woreda of Guji zone (Girja) and two woredas of Liban zone (Quarsadula and Guradamole) with Case Fatality Rate (CFR) of 3.59 per cent. In Girja woreda over 100 cases have been recorded in less than two weeks. The reported cases mostly fall within the age range of 0 to 14 years (with 16 per cent children under five), of the total caseload, more than 65 per cent have not received any doses of Oral Cholera Vaccination (OCV). UNICEF continues to support the scale-up of health, WASH and Risk Communication and Community Engagement (RCCE) activities in priority areas.

The situation in Northern Ethiopia has shown improvement; the remaining 690 IDPs from Agatina IDP site in Afar have safely returned to Tigray through the multi-sector coordination facilitated by teams in Afar and Tigray. Similarly, in Amhara, over 250,000 IDPs in North Wollo, North Gondar, and South Gondar zones were returned to their place of origin. However, returnees are in urgent need of basic services due to damage or non-functionality of service delivering facilities. In Tigray, humanitarian convoys are gradually entering the region with food, health, education, nutrition, WASH and child protection supplies. Since the resumption of convoy movements in November, UNICEF has dispatched 28 trucks through the Semera (Afar) – Mekelle (Tigray) road with over 1,100 metric tons of multi sectoral supplies. In addition, on 8 December, UNICEF delivered 1.4 million doses of routine vaccines through UNHAS, which will help vaccinate an estimated 50,000 children. The distribution of aid to the most affected populations outside of Mekelle has been a work in progress, with supplies dispatched through UNICEF Rapid Response Mission (RRM) to Adigrat, Maichew and Abi Adi during the month of November, where nutrition, health, WASH and child protection supplies for vulnerable IDPs and host communities has been distributed.

While the relatively improved security situation in northern Ethiopia is gradually easing humanitarian movement, ongoing hostilities in western Oromia continue to displace hundreds of thousands of civilians impacting humanitarian operations. With the high probability of continued violence, the number of IDPs is expected to increase whilst response preparedness and capacity on the ground is very low to inadequate, compounded by access challenges. The escalation of hostilities in western Oromia has also impacted humanitarian operations in eastern Benishangul Gumuz Region. There is no road access along the main Assosa – Addis route via Oromia since 31 October, blocking both humanitarian and commercial supplies impacting approximately 200,000 IDPs and 76,000 refugees in the region.

Source: UN Children’s Fund

African Biodiversity Loss Raises Risk to Human Security

Declines in Africa’s rich ecological biodiversity threaten millions of livelihoods, increased food insecurity, conflicts over land, and transmission of zoonotic diseases that can lead to more pandemics.

The African continent (20 percent of the planet’s land) is home to one-quarter of the world’s mammal species and one-fifth of the world’s bird species. At least one-sixth of the world’s plant species are endemic to Africa. The continent also boasts 369 wetlands of international importance.

More than 62 percent of Africa’s rural population rely on the continent’s diverse natural ecosystems for their food, water, energy, health, and secure livelihood needs. This biodiversity provides an arsenal of genetic capital beneficial not just to the people living in these ecosystems but to the world.

The continent also has around one-sixth of the world’s remaining forests, including those that comprise the Congo Basin, a 240-million-hectare rainforest straddling 8 African countries and supporting the livelihoods of 80 million people in the region. Often referred to as the world’s second green lung, the Congo Basin absorbs 4 percent of global carbon emissions every year, offsetting more than the entire African continent’s annual emissions.

According to the Intergovernmental Panel on Climate Change (IPCC), natural forests provide 21 percent of rural household income across 11 African countries and wild-harvested foods (including fisheries), contributing to the health of millions of Africans.

Two marine ecosystems along Africa’s west coast—the Benguela Current in the south-eastern Atlantic and the Canary Current in the north-eastern Atlantic—have enormous societal and economic importance for the adjacent countries as well as for the global food supply. They, along with the eastern parts of the Pacific Ocean, contain a continuous upwelling of nutrient-rich deep water which gives rise to extremely high biological productivity that provides 20 percent of the world’s fish harvest.

Second only to tropical rainforests when it comes to biodiversity, coral reefs provide valuable resources for coastal communities and 25 percent of all marine life. Over half a billion people globally depend on coral reef ecosystems for food, income from tourism and fisheries, and coastal protection. The coral reef systems that stretch from Egypt all the way down to South Africa provide millions of Africans a source of food and coastal protection.

Drivers and Accelerators of Biodiversity Loss

Africa’s rich biodiversity is under duress with ongoing losses of species and habitat. According to the International Union for the Conservation of Nature (IUCN), over 6,400 animals and 3,100 plants in Africa are at risk of extinction. Surveys of Africa’s bird populations show declines over the past 25 years, a pattern likely matched by fish and plant populations, though data is limited. Overall, populations of vertebrate species in Africa are estimated to have declined by 39 percent since 1970.

Africa hosts 9 of the world’s 36 biodiversity hotspots (defined as regions with more than 1,500 endemic plant species which have lost at least 70 percent of their primary native vegetation). On the island of Madagascar, for example, 82 percent of its plants and 90 percent of its animals are endemic and together create irreplaceable ecosystems. Scientists believe overexploitation alone threatens 62 percent of vertebrates on this ecologically unique island while unsustainable agriculture threatens 57 percent. Together, they endanger 90 percent of all Madagascar’s plant species. Of the 40,283 plant species known to be used by humans worldwide for medicine, food, and mitigation against climate change, 5 percent (1,916 in total) are found in Madagascar. Of these, 1,596 are endemic.

Destructive farming, mining, logging, fishing practices are the primary drivers behind the decline in ecosystems and biodiversity loss in Africa.

Some 20 percent of Africa’s land surface (6.6 million km2) is estimated to be degraded because of soil erosion, salinization, pollution, and loss of vegetation or soil fertility. The Congo Basin, for example, is losing an estimated 500,000 to 1.2 million hectares of tropical rainforest every year. This has resulted in roughly a 30-percent decline in tree cover across large stretches of the African tropics since 2001.

Among wildlife, an IUCN assessment of five taxonomic groups (mammals, birds, amphibians, corals, and cycads) found that all have deteriorated steadily between 1993 and 2016.

Africa’s blue economy—comprising ports, fisheries, tourism, and other coastal economic activity—is conservatively projected to grow from $296 billion in 2018 to $405 billion by 2030. However, repeated mass coral bleaching events in East Africa and the poleward migration of marine life from their habitats could result in a 30-percent contraction of this sector, leading to lost livelihoods for millions of African fishers.

Although it is not the primary driver, climate change is exacerbating human-driven biodiversity losses. At global warming levels (GWL) above 1.5°C:

Half of IPCC-assessed species are projected to lose over 30 percent of their population or area of suitable habitat.

More than 10 percent of plants, vertebrate, and invertebrate species across 90 percent of Africa face risk of local extinction.

There will be a greater than 12-percent decline in marine fisheries catch potential for multiple West African countries. Other estimates put the decrease in fish biomass in the intertropical belt around Africa at 30 percent by 2050.

Above 2°C GWL, the risk of sudden and severe biodiversity losses becomes widespread for much of Africa, including:

Potential destabilization of the African tropical forest carbon sink – Risk of local extinction of more than 50 percent of plants, vertebrate and insect species across one-fifth of Africa – Risk of total extinction of a third of freshwater fish and more than 90 percent warm-water coral reefs. Some of the most critically endangered reefs are in Madagascar, the Comoros, and Mascarene Islands.

Africa’s marine biodiversity loss is also accelerated by global warming. The ocean absorbs around 23 percent of the annual CO2 emissions to the atmosphere. Rising CO2 concentration leads to ocean acidification, endangering fisheries and aquaculture and weakening coral reefs, which affects coastal protection. According to the IPCC, this has resulted in a 20-percent reduction in phytoplankton biomass in the western Indian Ocean since the 1960s (potentially leading to reduced tuna catches). This is expected to have severe impacts on an estimated 30 estuarine and marine fish species (including anchovy, sardine, hake, and rock lobster).

East Africa’s coral reefs—from Kenya to South Africa—covering 11,919 km2 of reef, constitute 5 percent of the planet’s total coral reef area. Already, mass coral bleaching events in the western Indian Ocean in 1998, 2005, 2010 and 2016 have left coral cover just 30–40 percent of 1998 levels.

Coastal ecosystems, which include mangroves, seagrasses, and coral reefs, critically support nursery habitats for fish, sequester carbon, and provide shoreline protection. An acre of mangroves can store 5 to 10 times as much carbon as an acre of rainforest. Their loss will impact not just African coastal communities but the entire planet.

Security Threats from Biodiversity Loss

Food Insecurity, Increased Incidents of Conflict

The conversion of natural habitat to low yielding cultivated land is the dominant driver of biodiversity loss in Africa. In arid and semi-arid regions, biodiversity losses and ecosystem degradation affects the quality of the soil and vegetation impacting agricultural output. The loss of grass-dominated biomes further reduces rangeland, impacting animal husbandry. Growing land pressure is contributing to population displacements and the escalation of farmer-herder conflicts.

Under changing ocean conditions, some fishing exclusion zones and seasonal restrictions may no longer serve their purpose. As fish stocks shift from one zone to another, fishers may be tempted to venture into these marine protected areas, potentially harming the vulnerable resources enclosed within them. Illegal, unreported, and unregulated (IUU) fishing may also occur as stocks shift across national boundaries and into the fishing zones of other countries. There have already been a few instances of such conflicts between local and foreign fishermen in West Africa.

Public Health

Tropical forest edges are a major launching pad for novel human viruses. These edges arise as humans build roads or clear forests for timber production and agriculture. Humans and their livestock are more likely to contact wildlife when more than 25 percent of the original forest cover is lost. Hunting, transport, farming, and trade of wildlife for food, pets, and traditional medicine compound these routes of transmission and closely track deforestation. For example, bats are the probable reservoirs of Ebola, Nipah, SARS, and the virus behind COVID-19. The WHO found there has been a 63-percent increase in the number of zoonotic outbreaks in Africa (particularly in the DRC and Nigeria) in the decade from 2012-2022 compared to 2001-2011.

Ways Forward

While many species have already been lost, it is not too late to improve the future for many endangered plants and animals. Initiatives focused on biodiverse-friendly entrepreneurship, education, and sustainable agriculture schemes would help protect Africa’s biodiversity and its citizens. Alongside these citizen-focused initiatives, African governments and their international partners can also focus on biodiverse-friendly governance.

Uphold and enforce existing conventions and laws. Many African countries are already party to various regional and international agreements against trafficking in natural resources such as wildlife and timber. Bridging the gap between frameworks and actual implementation—by harnessing the power and knowledge of local communities, civil society, and law enforcement—would see results beneficial to biodiversity and the communities that directly rely on them.

Expand the use of carbon credits to facilitate the preservation of ecosystems. Gabon issued carbon credits to help protect its rainforest in October 2022—the largest ever and potentially worth more than $2 billion. The use of such carbon credits and other conservation-based revenue schemes can help protect natural preserves while generating income for local communities. With citizen oversight, these funds could be a source of investment in economic diversification and sustainable livelihoods.

**Scale up data collection to inform policy making. **Despite impressive recent developments to track trade in biodiversity products and biodiversity loss, there is still much that is unknown about areas at risk. Not least of these are the biodiversity-rich primary forests of the Congo Basin and coral reefs off the eastern coasts of Africa. More resources and attention toward data collection and strengthening the science-policy interface in governmental institutions is key to raising awareness and directing effective policy.

Additional Resources

C. Browne, Catherine Lena Kelly, and Carl Pilgram, “Illegal Logging in Africa and Its Security Implications,” Spotlight, Africa Center for Strategic Studies, August 12, 2022.

Africa Center for Strategic Studies, “Cycles of Escalating Threats Facing Africa from Global Warming,” Infographic, June 17, 2022.

Intergovernmental Panel on Climate Change (IPCC), “Climate Change 2022: Impacts, Adaptation and Vulnerability: Chapter 9 Africa,”United Nations, February 2022.

Jean-Marc Fromentin, Marla R. Emery, John Donaldson, Marie-Claire Danner, Agnès Halosserie, Daniel Kieling, Ganesan Balachander, Elizabeth S. Barron, Ram Prasad Chaudhary, Maria Gasalla, Marwa Halmy, Christina Hicks, Brenda Parlee, Mi Sun Park, Jake Rice, Tamara Ticktin, and Derek Tittensor, eds., “Summary for Policymakers of the Thematic Assessment Report on the Sustainable Use of Wild Species of the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services,” IPBES, 2022.

Africa Center for Strategic Studies, “How Global Warming Threatens Human Security in Africa,” Infographic, October 29, 2021.

Leif Brottem, “The Growing Complexity of Farmer-Herder Conflict in West and Central Africa,” *Africa Security Brief, *No. 39, Africa Center for Strategic Studies, July 2021.

Emma Archer, Luthando E. Dziba, Kulemani Jo Mulongoy, Anicia Malebajoa Maoela, and Michele Walters, eds., “The IPBES regional assessment report on biodiversity and ecosystem services for Africa,” IPBES, 2018.

UNEP-WCMC, “The State of Biodiversity in Africa,” 2016.

Source: Africa Center for Strategic Studies

Biodiversity loss in Africa threatens human security

The decline of Africa’s rich ecological biodiversity threatens millions of livelihoods, increased food insecurity, land conflicts and the transmission of zoonotic diseases that could lead to new pandemics.

The African continent (20% of the planet’s land) is home to a quarter of the mammal species and a fifth of the planet’s bird species . At least one-sixth of the world’s plant species are endemic to Africa. The continent also has 369 Wetlands of International Importance.

More than 62% of people in rural Africa depend on the continent’s diverse natural ecosystems for food, water, energy, health and livelihood security . This biodiversity constitutes an arsenal of genetic capital beneficial not only for the people living in these ecosystems, but also for the whole world.

The continent also has about a sixth of the world’s remaining forests, including those that make up the Congo Basin, a 240 million hectare rainforest that straddles eight African countries and supports 80 million people in the region. Often considered the second green lung of the world, the Congo Basin absorbs 4% of global carbon emissions each year , offsetting more than the annual emissions of the entire African continent.

According to the Intergovernmental Panel on Climate Change (IPCC), natural forests provide 21% of rural household income in 11 African countries and wild-harvested food (including fisheries), thus contributing to the health of millions of Africans.

Two marine ecosystems located along the west coast of Africa – the Benguela Current in the southeast Atlantic and the Canary Current in the northeast Atlantic – have enormous societal and economic importance for adjacent countries as well as for the global food supply . Together with the eastern parts of the Pacific Ocean, they contain a continuous upwelling of nutrient-rich deep waters which results in extremely high biological productivity providing 20% ​​of the world’s fish harvest.

After tropical rainforests, coral reefs are a valuable resource for coastal communities and account for 25% of marine life . More than 500 million people worldwide depend on coral reef ecosystems for food, tourism and fishing income, and coastal protection. Coral reef systems stretching from Egypt to South Africa provide millions of Africans with food and coastal protection.

Drivers and accelerators of biodiversity loss

Africa’s rich biodiversity is being challenged by the continued loss of species and habitats. According to the International Union for Conservation of Nature (IUCN), more than 6,400 animals and 3,100 plants are threatened with extinction in Africa . Surveys of African bird populations reveal a decline over the past 25 years, a pattern likely similar to that of fish and plant populations, although data are limited. Overall, populations of vertebrate species in Africa are estimated to have declined by 39% since 1970.

Africa is home to 9 of the world’s 36 biodiversity hotspots (defined as regions with more than 1,500 endemic plant species and having lost at least 70% of their primary native vegetation). On the island of Madagascar, for example, 82% of plants and 90% of animals are endemic and together create irreplaceable ecosystems. According to scientists, overexploitation alone threatens 62% of the vertebrates on this ecologically unique island, while unsustainable agriculture threatens 57%. Together, these two phenomena endanger 90% of all plant species in Madagascar. Of the 40,283 plant species known to be used by humans worldwide for medicine, food and climate change mitigation, 5% (1,916 in total) are found in Madagascar. Of these, 1,596 are endemic.

Destructive practices in agriculture, mining, logging and fishing are major drivers of ecosystem decline and biodiversity loss in Africa.

It is estimated that around 20% of Africa’s land surface (6.6 million km2) is degraded due to soil erosion, salinization, pollution and loss of vegetation or fertility soils. The Congo Basin, for example, loses between 500,000 and 1.2 million hectares of tropical rainforest each year. This has resulted in an approximately 30% decrease in tree cover over large swathes of the African tropics since 2001.

Regarding wildlife, an IUCN assessment of five taxonomic groups (mammals, birds, amphibians, corals and cycads) found that all deteriorated steadily between 1993 and 2016.

Africa’s blue economy – which includes ports, fisheries, tourism and other coastal economic activities – is conservatively projected to grow from $296 billion in 2018 to $405 billion by 2030. However, repeated episodes of massive coral bleaching in East Africa and the poleward migration of marine fauna and flora out of their habitats could lead to a 30% contraction of this sector, which will would result in the loss of the livelihoods of millions of African fishers.

Although not the main driver, climate change is exacerbating human-induced biodiversity loss. At global warming levels (GWL) above 1.5°C:

Half of the species assessed by the IPCC are expected to lose more than 30% of their population or area of ​​suitable habitat.

More than 10% of plants, vertebrates and invertebrates in 90% of Africa are threatened with local extinction.

The catch potential of marine fisheries will decrease by more than 12% in several West African countries. According to other estimates, the decrease in fish biomass in the intertropical belt around Africa would be 30% by 2050.

Beyond 2°C GWL, the risk of sudden and severe biodiversity loss becomes widespread across much of Africa, including:

Potential destabilization of the African rainforest carbon sink

Risk of local extinction of more than 50% of species of plants, vertebrates and insects in one fifth of Africa.

Risk of total extinction of a third of freshwater fish and more than 90% of warm-water coral reefs. Some of the most seriously threatened reefs are found in Madagascar, the Comoros and the Mascarenes.

The loss of marine biodiversity in Africa is also accelerated by global warming. The ocean absorbs about 23% of annual CO2 emissions into the atmosphere. Increasing CO2 concentration leads to ocean acidification , which endangers fisheries and aquaculture and weakens coral reefs, which affects coastal protection. According to the IPCC, this has resulted in a 20% reduction in phytoplankton biomass in the western Indian Ocean since the 1960s (which could lead to reduced tuna catches). This is expected to have serious repercussions on around 30 species of estuarine and marine fish (including anchovies, sardines, hake and lobster).

The coral reefs of East Africa – from Kenya to South Africa – cover 11,919 km2 of reefs and represent 5% of the total area of ​​coral reefs on the planet. Massive coral bleaching events in the Western Indian Ocean in 1998, 2005, 2010 and 2016 have already left coral cover at only 30-40% of 1998 levels.

Coastal ecosystems, which include mangroves, seagrass beds and coral reefs, provide critical habitats for fish breeding, carbon sequestration and shoreline protection. An acre of mangroves can store 5 to 10 times more carbon than an acre of rainforest. Their disappearance will have an impact not only on African coastal communities, but also on the entire planet.

Security threats from biodiversity loss

Food insecurity, increased incidents of conflict

The conversion of natural habitats to low-yield cropland is the main driver of biodiversity loss in Africa. In arid and semi-arid regions, biodiversity loss and ecosystem degradation affect soil and vegetation quality , which impacts agricultural production. The disappearance of grass-dominated biomes further reduces rangeland, impacting ranching. Growing land pressure is contributing to population displacements and escalating conflicts between farmers and herders .

Due to changing ocean conditions, some fishing exclusion zones and seasonal restrictions may no longer serve their purpose. When fish stocks move from one area to another, fishermen may be tempted to venture into these marine protected areas, which can harm the vulnerable resources they contain. Illegal , unreported and unregulated fishing can also occur when stocks cross national borders and end up in the fishing grounds of other countries. A few conflicts of this type between local and foreign fishermen have already occurred in West Africa.

Public health

The edges of tropical forests are an important launching pad for new human viruses . These edges appear when man builds roads or clears forests for timber production and agriculture. Humans and their livestock are more likely to come into contact with wildlife when more than 25% of the original forest cover is lost. Hunting, transportation, farming and trade of wild animals for food, pets and traditional medicine aggravate these transmission routes and closely follow deforestation. For example, bats are likely reservoirs of Ebola, Nipah, SARS, and the virus that causes COVID-19. WHO has found thatthe number of zoonotic epidemics in Africa (particularly in DRC and Nigeria) increased by 63% during the decade 2012-2022 compared to the period 2001-2011.

The ways of the future

While many species have already disappeared, it’s not too late to improve the future of many endangered animals and plants. Initiatives focused on entrepreneurship, education and biodiversity-friendly sustainable agriculture programs would help protect Africa’s biodiversity and its citizens. Alongside these citizen-driven initiatives, African governments and their international partners can also focus on biodiversity-friendly governance.

Enforce and enforce existing conventions and laws. Many African countries are already parties to various regional and international agreements against the trafficking of natural resources such as wildlife and timber. Bridging the gap between frameworks and effective implementation – harnessing the power and knowledge of local communities, civil society and law enforcement – ​​would achieve beneficial outcomes for biodiversity and the communities that directly depend on it.

Develop the use of carbon credits to facilitate the preservation of ecosystems. Gabon issued carbon credits to help protect its rainforest in October 2022 – the largest issuance ever and potentially worth over $2 billion. Using these carbon credits and other conservation-based revenue systems can help protect nature reserves while generating revenue for local communities. With citizen control, these funds could be a source of investment in economic diversification and sustainable livelihoods.

Intensify data collection to inform policy making. Despite impressive recent progress in tracking trade in biodiversity products and biodiversity loss, much is still unknown about areas at risk. Not the least are the biodiversity-rich primary forests of the Congo Basin and the coral reefs off the eastern coast of Africa. Devoting more resources and attention to data collection and strengthening the science-policy interface within government institutions is essential to raise awareness and guide effective policy.

Additional Resources

C. Browne, Catherine Lena Kelly, and Carl Pilgram, “Illegal Logging in Africa and Its Security Implications,”  Spotlight , Africa Center for Strategic Studies, August 23, 2022.

Africa Center for Strategic Studies, “Cycles of Escalating Threats from Global Warming Facing Africa” , Infographic , June 30, 2022.

Intergovernmental Panel on Climate Change (IPCC), “Climate Change 2022: Impacts, Adaptation and Vulnerability: Chapter 9 Africa” , United Nations, February 2022.

Jean-Marc Fromentin, Marla R. Emery, John Donaldson, Marie-Claire Danner, Agnès Halosserie, Daniel Kieling, Ganesan Balachander, Elizabeth S. Barron, Ram Prasad Chaudhary, Maria Gasalla, Marwa Halmy, Christina Hicks, Brenda Parlee, Mi Sun Park, Jake Rice, Tamara Ticktin, and Derek Tittensor, eds., “Summary for Policymakers of the Thematic Assessment Report on the Sustainable Use of Wild Species of the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services” , IPBES, 2022.

Africa Center for Strategic Studies, “How Global Warming Threatens Human Security in Africa,”  Infographic , November 2, 2021.

Leif Brottem, “The Growing Complexity of Farmer-Herder Conflicts in West and Central Africa,” Africa Security Brief No. 39, Africa Center for Strategic Studies, July 2021 .

Emma Archer, Luthando E. Dziba, Kulemani Jo Mulongoy, Anicia Malebajoa Maoela and Michele Walters, eds, “The IPBES regional assessment report on biodiversity and ecosystem services for Africa” , IPBES, 2018.

UNEP-WCMC, “The State of Biodiversity in Africa” , 2016.

Source: Africa Center for Strategic Studies

‫القوة الرائدة في مجال السلامة: GWM TANK تدخل المزيد من الأسواق على الصعيد العالمي

بودينغ، الصين, 24 ديسمبر / كانون أول 2022/PRNewswire/ — في 23 ديسمبر، حصلت GWM TANK300 HEV على أعلى تصنيف للسلامة خمس نجوم من قبل برنامج تقييم السيارات الجديدة الأسترالي (ANCAP).

Leading Strength in Safety: GWM TANK to Enter More Markets Globally

ANCAP هي واحدة من هيئات شهادات سلامة المركبات في العالم التي لديها أكثر المعايير صرامة. وتشمل أحدث معايير الاختبار حماية الركاب البالغين وحماية الأطفال وحماية مستخدمي الطرق المعرضين للخطر والمساعدة في السلامة، مما يفرض متطلبات عالية للسلامة في حوادث التصادم وأنظمة السلامة الذكية. حققت GWM TANK300 نتائج ممتازة في الاختبارات الأربعة، مع معدلات تسجيل 88% و 89% و 81% و 85% على التوالي.

“عادةً ما تركز التصورات الخاصة بسيارات الدفع الرباعي الصندوقية هذه بشكل أكبر على أداء التضاريس. ومع ذلك، فإن GWM TANK300 قادر على تقديم كل من الأداء والسلامة في نفس الوقت بفضل الجهود الهندسية الكبيرة المبذولة في الهيكل والمستوى التكنولوجي لهذا الوحش”. هذا ما قاله باركر شي، رئيس قسم ما وراء البحار في GWM .

استنادًا إلى نظام البحث والتطوير العالمي لشركة GWM ، أنشأت العلامة التجارية TANK نظام بحث وتطوير كامل لسلامة المركبات وفقًا لمتطلبات أكثر المعايير صرامة في العالم مثل التقييم العالمي لـ NCAP فئة خمس نجوم والتقييم الجيد لـ IIHS-HLDI في أمريكا الشمالية. يشمل نظام البحث والتطوير اختبارات لـ 124 حالة تغطي اللوائح الأوروبية والأمريكية، والمشاريع المتعلقة بـ NCAP والطاقة الجديدة لضمان سلامة المستخدمين العالميين.

تركز العلامة التجارية للدبابات، باعتبارها علامة تجارية فاخرة على الطرق الوعرة أطلقتها GWM للاتجاه الجديد للسيارات الرياضية متعددة الأغراض، على سلامة المركبات وقد حازت على إعجاب عدد كبير من المستخدمين بقوتها على الطرق الوعرة وأسلوبها الرائع. تجاوز حجم المبيعات العالمية 200000 منذ إنشاء TANK في عام 2021.

تساهم قوة المنتج القوية لمنصة GWM TANK في زيادة التعرف المستخدم عليه عالميًا. كمنصة عالمية احترافية ذكية للطرق الوعرة، توفر منصة TANK مجموعة نقل حركة قوية وموثوقية عالية وقدرة ذكية على الطرق الوعرة. توفر هذه الميزات أداءً قويًا على الطرق الوعرة وأمانًا ممتازًا وتجارب قيادة مريحة للمستخدمين. وفي الوقت نفسه، يمكن للمنصة توفير أشكال طاقة متنوعة، بما في ذلك ICE و PHEV و HEV ، مما يلبي احتياجات الطاقة المتنوعة للمستخدمين.

في الوقت الحالي، تحتوي العلامة التجارية GWM Tank ، بناءً على منصتها، على مجموعة متنوعة من المنتجات مثل TANK300 و TANK500 و TANK700 و TANK800 . دخلت GWM TANK300 أسواق الشرق الأوسط والصين وأستراليا. كما ظهرت GWM TANK500 HEV لأول مرة عالميًا في معرض تايلند الدولي للسيارات لعام 2022.

في المستقبل القريب، ستكون GWM TANK300 و GWM TANK500 متاحة في المزيد من البلدان حول العالم. توفر GWM أيضًا قيمة أعلى وتجربة قيادة آمنة خمس نجوم مع GWM POER و HAVAL H6 و HAVAL JOLION ونماذج أخرى للمستخدمين العالميين.

الصورة –  https://mma.prnewswire.com/media/1973941/WechatIMG8812.jpg